[“TOMIN” x Toyosu Fish Market Wholesaler] Frozen Quality that Impresses Tuna Experts! | Using “TOMIN” Liquid Freezer.
This interview was conducted with Mr. Hicho, a seafood wholesaler at the Toyosu Market. He tested the "TOMIN" Liquid Freezer and commented during the interview that after thawing, the fish "returns to the state it was in when fresh." He mentioned that the ability to freeze and preserve seasonal flavors has expanded his business opportunities.
Freezing sleep is also active in the “Toyosu Market,” a consumption area!
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Freezing and sleeping with the season's flavor intact
Delicious seasonal bluefin tuna, especially frozen upper price range tuna.
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Business Expansion
Customers who used to deal with us for 2-3 months a year are now able to handle frozen tuna year-round.
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What prompted the introduction of the "TOMIN" Liquid Freezer?
Mr. Hicho said that he discovered “TOMIN” while searching for a way to preserve the best qualities of seasonal seafood in an ideal form. He tested the freezer and noted, “We intentionally froze fish that would normally release a lot of drips and have damaged cells with standard freezing methods.” After freezing and thawing, he was amazed: “Wow, there’s no drip!” Small fish that would normally change color and drip under standard freezing remained as fresh as they were when thawed using “TOMIN”. He realized that “TOMIN” could freeze delicate fish that typically lose flavor and restore them to a state very close to fresh, allowing him to preserve seasonal qualities. This convinced him to adopt TOMIN as a business asset.
What type of merchandise are you freezing?
The main product is bluefin tuna caught in Japanese coastal waters, particularly “high-end and expensive” ones. Mr. Hicho said, “With conventional freezing, the flavor drops from 100 points to around 70, but with TOMIN, we can store it in a state close to 100 points, just as we envision.” Due to the high praise, they focus on freezing products like tuna where there is a noticeable difference between standard freezing and “TOMIN”.
In addition, our wholesale customers have evaluated our frozen seafood as “the same as when it is fresh,” and we freeze seafood in the upper price range to the middle price range, depending on customer orders.
Has your business changed since introducing "TOMIN"?
By offering the best seasonal flavors all year round, you can expand your business.
For Japanese restaurants, there is often a desire to feature tuna on the menu during specific peak seasons when the flavor is particularly strong. However, even though customers would use the most delicious tuna during its peak season, it was only available for about 2 to 3 months a year.
After introducing “TOMIN”, when they provided samples to their customers, they received feedback like, “With this, we can stock and serve the best seasonal tuna all year round.” As a result, “The business, which was only active for two to three months a year, can now supply tuna throughout the entire year,” leading to significant business growth.
