[Firefly Squid x TOMIN] Quick freezing in bulk during the season
Freshness determines the taste of seafood. Frozen products made with TOMIN can be enjoyed by customers throughout the year with the same fresh taste as freshly caught seafood. In this issue, we will learn the secrets of this process through an interview with Mr. Koshida, managing director, and Mr. Sawaki, staff of Koshida Shoten, a seafood professional established in 1929 that ships seafood caught in Toyama to all parts of the country!
Contents
No Drip! What is TOMIN Technology?
Have you ever eaten sashimi purchased at the supermarket and found drippings (fish blood) seeping out of the daikon pickles that came with it? In fact, the drippings are filled with the flavor of the food.
Technikan’s TOMIN Liquid cryo-freezers, introduced by Koshida Shoten, which we interviewed for this report, are rapid liquid freezers that utilize the power of liquid heat transfer.
You would not get burned if you entered a sauna at 90°C, but you would get burned if you came into contact with hot water at 90°C, wouldn’t you? TOMIN Liquid cryo-freezers utilize the strong heat-trapping power of liquids to freeze food much faster than conventional air-freezers, thus minimizing cellular damage and minimizing drips, which means the food can be frozen and preserved with its flavor locked in!
Frozen seafood that even locals can't tell from freshly caught.
Koshida Shoten has been using TOMIN rapid liquid-freezing for about five to six years.
What were the deciding factors in your decision to introduce TOMIN rapid liquid-freezing?
>Mr. Koshida, Executive Director
Before introducing the system, we had a demo machine brought to Toyama and tested it on a variety of ingredients. At that time, we invited local customers to taste freshly caught raw seafood and TOMIN Liquid cryo-freezers without revealing the difference, and the reproducibility was so high that they could not tell the difference.
Seeing the reaction of people who are familiar with the product, we were convinced that we could develop a value-added product. I was convinced that we could develop value-added products.
What products do you use to take advantage of TOMIN rapid liquid-freezing?
>Mr. Koshida, Executive Director
For products shipped to the general public, we use frozen sleep for cold yellowtail, white shrimp, and firefly squid. We store them in TOMIN Liquid Cryo-Freezers during the season when they are freshly landed, thaw them only once, pack them, and ship them nationwide after refreezing them.
You mean TOMIN Liquid Cryo-Freezers twice!
>Executive Director Koshida-san.
That’s right! TOMIN Liquid Cryo-Freezers are frozen when freshly caught in season, and the longest ones are stored for up to a year before being thawed and processed. Even so, we receive high praise from local customers, so we are now able to deliver the same flavor as when it is in season throughout the year.
How does this differ from regular air refrigeration?
When normally frozen, shiroebi are more damaged and take on a reddish hue. TOMIN Liquid Cryo-Freezers, however, are white and look almost fresh, so they are delicious as sashimi.
Firefly squid is served in an offshore marinade, but the plump, bouncy texture could not be achieved with regular air freezing.
You can really enjoy the taste as if you had just caught it any time of the day.
Toyama's seafood in all its glory! Expanding Sales Channels and Zero Food Loss
We also spoke with Mr. Sawaki, a staff member who was born and raised in Toyama and is involved in the processing of white shrimp!
How did you feel the first time you ate TOMIN Liquid Cryo-Freezers?
>Staff Mr. Sawaki
It was clearly different from regular air-frozen ones. I remember being surprised that the texture remained fresh and did not have the sticky feeling characteristic of frozen food.
What are some of the areas you are particular about in order to keep the taste of white shrimp?
>Staff: Mr. Sawaki
Some other companies use machines to peel the shells, but this inevitably damages the meat. At our company, we peel the shells by hand, one by one, in a semi-thawed state, which is the easiest way to peel the shells. Although this requires more time and effort, we hope to deliver as much delicious Toyama seafood to our customers as possible by making use of our TOMIN rapid liquid-freezing technique.
Do you keep the shells of the white shrimp too?
>Staff: Mr. Sawaki
We also ship the peeled shells to restaurants and inns as toppings for pasta and as a source of soup stock. Before we introduced TOMIN Liquid Cryo-Freezers, we used to throw them away, but now we can use them as well, because we can store them without losing the flavor of the shells.
Really, it's all over the place!
>Staff Sawaki.
That’s right. If yellowtail trimmings, which were inevitably thrown away in the processing process, are stored in TOMIN rapid liquid-freezing, they can be thawed and shipped only as needed to meet demand. This leads to an expansion of sales channels and also contributes greatly to the reduction of food loss.
Eventually, we want to put all seafood in TOMIN Liquid Cryo-Freezers!
We spoke again with Mr. Koshida, the executive director, about his future goals.
Do you plan to incorporate TOMIN rapid liquid-freezing into other foods?
>Mr. Koshida, Executive Director
There are many more marine products that can be caught in Toyama. We are constantly repeating tests and developing products while searching for added value that can be produced only in Toyama. Eventually, we hope to be able to supply all of our products through TOMIN rapid liquid-freezing.
What are the current challenges on that?
>Mr. Koshida, Executive Director
The biggest challenge is that there is a limit to the capacity of the amount of TOMIN Liquid Cryo-Freezers that can be produced. As is the case with the shells of white shrimp, manual labor is inevitably required to deliver the best taste.
TOMIN Liquid Cryo-Freezers, however, allow us to take advantage of the unique advantage of being able to deliver the freshly caught taste of the product as it is. In fact, we have customers in Hokkaido, where seafood is abundant, who purchase our products because they want the taste of Toyama.
As we continue to expand demand, we at Koshida Shoten hope to increase our capacity in terms of the number of products we can produce.
Koshida Shoten
Established in 1929.
The company develops and sells seafood products in Himi City, Toyama Prefecture, including Himi yellowtail, white shrimp, firefly squid, fresh dried fish, and traditional mirin dried fish.
We are a seafood processing company that develops and sells processed seafood products that focus on local products.